Week 4: Keeping pace

Week Four.
My desk at ESaThis week Anna, Lauren, and I worked together on most of our job assignments. We did this because a lot of the designers had meetings with their clients and they were out for a couple of days so it was pretty low key. We ordered a lot of samples for contractor boards, we filed away all the samples that needed to be taken care of, and we made some more finish boards. My favorite things I did this week consisted of photo shopping a project for one of the designers; I’ve come to love Photoshop more as I’ve learned new tricks. (Like holding shift makes a STRAIGHT LINE!! Would’ve been so helpful to know that). I also ordered a bunch of samples for two of the designers that work on most of the hospitality projects and got to ordered new fabrics because some were discontinued. I loved getting to be apart of a project and help make decisions.
Finish Boards for Mckenzie-Williamette Project
Does the company market their services? Is there a particular market or particular markets the company targets?
For ESa there is a marketing director named Sandy who is in charge of marketing for the company. She markets the company in a lot of different ways such as: healthcare design magazine ads, write ups in the local newspapers, TV interviews, and different conferences. Sandy is also in charge of photo shoots for the company and working with the designers. However, a lot of the way ESa gets business is by word of mouth from other companies that have received their work and passed on the reference. Or if a company visits the space and wants something similar designed at their facility. Leslie also said that 80% of the design work is repeat clients.
The target market is mainly healthcare. However, when ESa started out Earl Swensson was known for condominiums in the 60s and 70s. Earl caught the vision for what designing for Healthcare could be and was one of the very first firms to start working with Healthcare. A lot of the standards and codes for Nashville today with healthcare were first worked through with ESa. ESa also works with higher/lower education, cultural arts, and hospitality.
http://www.esarch.com/places/portfolio/
What type of strategic planning happens?
Who ESa is as a company is a business and community minded company. The higher up leadership such as David Miller and Earl Swensson are the visionaries of the company. However, ESa employees have all gone a specific way of being hired. They are looking for a specific person that is hard working and works well with all kinds of people. They said it from the beginning that they are looking for people with good work ethic because they can teach people skills and build on that but they need someone with the drive. So there are a lot of ways that ESa has a vision for different parts of the company.
Abbey Stepanek
This week I want to introduce you to your friend and mine, Abbey Stepanek. While I begin I need to start with thanking Abbey for telling me before career day to go speak with ESa, and because of that I have an internship with this company. Abbey Stepanek is a recent UT grad and the newest member of the ESa interior design department now making 25 interior designers at ESa. Abbey’s current role is to work with designers Ken Bowman and Christie McCullough on the St. Anthony’s healthcare project. Abbey was an intern last year and as an intern her favorite thing was learning about finishes and meeting with all the reps. As Abbey begins she is excited about being apart of the Nashville Design Community and getting to work with big companies.